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Thursday, 28 April 2011

Nokia tablet to take 'unique perspective' on iPad rival

Smartphone company's CEO says they are looking at a range of operating systems.
Nokia is taking a deliberately cautious approach to the tablet market according to its CEO, Stephen Elop.

Despite currently focussing much of its efforts on perfecting its first Windows Phone 7 handsets Elop has revealed in a Finnish television interview that Nokia is officially thinking about the form its tablet should take."We could take advantage of Microsoft technology and software, and build a Windows-oriented tablet, or we could do things with some of the other software assets that we have,” explained a non-committal Elop.

In Elop’s defence, despite the projected boom in the tabloid markets most companies have found it a tough nut to crack, not least Motorola who’s Xoom tablet sold just 300,000 units in its first quarter.
By holding its cards close to its chest, Nokia has the benefit of seeing what works and whilst still holding the potentially crucial choice between Windows, Symbian or MeeGo operating systems to make.
“There are now over 200 different tablets on the marketplace, only one of them is doing really well," added Elop.
"We have to take a uniquely Nokia perspective and so the teams are working very hard on something that would be differentiating relative to everything else that's going on in the market." 


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